The client's product, widely used by individuals and organizations, was being sold through an aging ecommerce platform nearing obsolescence. The legacy system’s tightly coupled, built‑in storefront made customization difficult and did not support flexible channels such as in‑app purchases.

To modernize, they chose to deploy the headless version of Elastic Path Commerce, leveraging its true headless architecture and robust REST APIs. The new platform would initially coexist with the legacy solution, with a phased migration of the product catalog.

The client first engaged a large GSI to implement the new platform. Although the initial launch was functional, the limited Elastic Path experience the GSI had, led to an implementation that hindered the addition of new features and proved challenging to maintain in production.

As a result of the engagement, our client was able to advance its ecommerce implementation in a way that set the foundation for long-term success. With Data Realm stepping in to re-architect and optimize the platform, the team resolved critical pain points left by the initial implementation and unlocked the full potential of Elastic Path’s headless commerce capabilities, a platform still in use today.

The modernized architecture introduced the flexibility and scalability needed to support evolving business models, including in-app purchases and multi-channel experiences. They gained greater agility in launching new features, reduced maintenance complexity, and accelerated time-to-market. This transformation positions their product's commerce infrastructure to support innovation and growth well into the next decade.