Elastic Path SMCDTCHeadless CommerceSubscriptions

Combining Print and Digital Media Subscriptions

Simplified systems and unified channels created happier customers, higher cross-media sales, and lower support costs.

Major Print and Digital Publisher

Service Category

Ecommerce Implementation

Industry Category

Media

Value Prop

Operational Efficiency & Trusted Advisor

The Opportunity

A large print and digital media publisher was struggling with customer engagement having multiple separate systems managing their print and digital subscribers. They wanted to bring the customer experience into a single interface point to simplify the customer’s engagement.

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What We Did

Data Realm was brought in by the existing GSI implementing the new ecommerce system due to our experience with the ecommerce system being deployed and our subscription management experience. 

Moving the project forward we deployed the new ecommerce system which took over new customer print and digital subscription products. This allowed the customer to deprecate the existing silo’d print and digital sites and provided them with a proper single view of the customer and their spend.

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The Outcome

Customer satisfaction increased showing an increase in customers who would purchase both a print and digital subscription. They were now able to provide cross media promotions and simplified subscription management. Customer support costs were reduced by simplifying the number of systems with which CSR’s needed to interact to support a customer, and though increased self service options.

Illustration of a newspaper, book, tablet with a shopping cart, and smartphone with a subscribe button, representing digital and print media.

Frequently Asked Questions

Everything you want to know.

Data Realm has been working with headless commerce for over 10 years, partnering with Elastic Path since the launch of one of the first true headless commerce platforms.

Headless commerce gives our clients the flexibility to create custom experiences, move faster, and scale with confidence. It allows front-end and back-end teams to work independently, supports modern omnichannel strategies, and integrates easily with best-in-class tools, making it ideal for businesses that want to innovate without being held back by rigid platforms.

Not necessarily. Headless architecture offers major benefits, like flexibility, speed, and customization. But it also adds complexity. It's best suited for businesses with unique experience needs, multiple channels, or complex integrations. For simpler use cases, a traditional or hybrid approach may be more efficient and cost-effective.

Absolutely! Data Realm has deep experience with both headless and traditional ecommerce platforms. We help clients choose the right approach based on their goals, complexity, and growth plans, and we support everything from full-stack implementations to headless builds with custom front ends and API integrations.

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