Strategic ConsultingB2B

Strategic Digital Consulting

Ensuring success at every step of the way

Client Confidential

Service Category

Digital Consulting

Industry Category

SaaS

Value Prop

Trusted Advisor

The Challenge

Enterprise ecommerce teams often face a fragmented ecosystem of platforms, legacy codebases, and internal silos. Without a unified technical strategy, they risk making critical decisions, such as technology migrations, architectural shifts, or customer experience changes, based on assumptions rather than evidence.

Our client, a global software and services provider, engaged us as a strategic partner to support digital commerce decisions with rigorous technical analysis, implementation expertise, and long-term architectural planning. Over the course of the relationship, we were brought in to assess and guide several high-stakes issues, including:

  • Evaluating the real business and technical impact of switching payment providers.

  • Identifying the root cause of a sluggish ecommerce experience affecting customer satisfaction.

  • Managing upgrades and long-term maintainability of their Elastic Path commerce system.

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Our Approach

As a digital consulting partner, our role was not just to implement code but to challenge assumptions, validate direction, and guide clients through uncertainty with clarity. In each situation, we used a mix of technical proofs, diagnostic tooling, and strategic foresight to provide the right recommendation.

Example 1: Payment Gateway Evaluation
The client was on the verge of replacing their payment processor due to perceived compliance and regional friction. We proposed a controlled proof of concept (PoC) to simulate production-level workflows with the new provider and compared them directly with the incumbent. This approach unearthed critical integration and reporting gaps that would have compromised operations, ultimately helping the client avoid a costly misstep.

Example 2: Diagnosing Sluggish Site Performance
Internal teams believed the slow commerce experience stemmed from backend APIs. We conducted end-to-end diagnostics that revealed Elastic Path was not the bottleneck, in fact, response times were sub-second. The real issue was a front-end architecture burdened with synchronous logic. We restructured the checkout to operate asynchronously, dramatically improving perceived speed and eliminating related support complaints.

Example 3: Ongoing Platform Modernization
With a complex commerce engine like Elastic Path, knowing when and how to upgrade is as important as the upgrade itself. We advised the client on technical debt reduction, strategic timing of version upgrades, and the retirement of custom accelerators in favor of native platform improvements. We also enhanced resiliency by implementing asynchronous workflows, retry logic, and early-warning alerting systems for failed transactions.

Person holding a financial chart with graphs and sticky notes against a background of colorful coding text on a screen.

The Results

  • Better Decisions Through Evidence: Our PoC-based approach enabled stakeholders to make informed platform decisions that aligned with business goals, avoiding poor vendor fit and preserving critical capabilities.

  • Improved Customer Experience: By refactoring the UX flow and backend order handling, we reduced visible lag during checkout and restored customer trust, without overhauling the entire UI.

  • Lower Operational Burden: Support calls decreased, failed order recoveries improved, and internal teams gained tools to proactively manage issues.

  • Scalable Platform Governance: The client now follows a more deliberate, strategic approach to Elastic Path maintenance, balancing innovation with stability and aligning technical changes to business impact.

Woman assembling large wooden puzzle pieces with computer code overlay.

Conclusion

At Data Realm, we serve as more than implementers, we are digital advisors embedded in our clients’ decision cycles. Whether evaluating vendors, optimizing performance, or guiding long-term platform evolution, our consulting model blends strategic insight with technical depth to drive sustainable results.

Collage: sticky notes, business meeting, risk management chart, presentation in boardroom, circuit board, and computer code.

Frequently Asked Questions

Everything you want to know.

Data Realm has been working with headless commerce for over 10 years, partnering with Elastic Path since the launch of one of the first true headless commerce platforms.

Headless commerce gives our clients the flexibility to create custom experiences, move faster, and scale with confidence. It allows front-end and back-end teams to work independently, supports modern omnichannel strategies, and integrates easily with best-in-class tools, making it ideal for businesses that want to innovate without being held back by rigid platforms.

Not necessarily. Headless architecture offers major benefits, like flexibility, speed, and customization. But it also adds complexity. It's best suited for businesses with unique experience needs, multiple channels, or complex integrations. For simpler use cases, a traditional or hybrid approach may be more efficient and cost-effective.

Absolutely! Data Realm has deep experience with both headless and traditional ecommerce platforms. We help clients choose the right approach based on their goals, complexity, and growth plans, and we support everything from full-stack implementations to headless builds with custom front ends and API integrations.

Smarter Ecommerce Starts Here

Data Realm helps brands optimize ecommerce, scale confidently, and innovate faster using AI guided by human expertise - driving efficiency, agility, and smarter go-to-market execution.

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Ecommerce Digital Consulting