Are you ready?
Learn how AI will continue to transform and influence B2B Ecommerce.
Data Realm and Intershop
The future of B2B ecommerce is here - and it is powered by AI. This report explores six transformative trends redefining and shaping the industry in 2026 and beyond.
Listen as Data Realm's Lee Trotter, Director of Digital Engagement and Intershop's Wayne Teigen, Regional Director, break down each trend and share their insights to help you stay ahead in this new era of commerce.
Download the full report to learn how AI is transforming B2B ecommerce!
AI will change how buyers discover products.
Traditional search engines are losing dominance as buyers increasingly use AI tools like Google Gemini, ChatGPT, and Microsoft Copilot to find products. Instead of browsing links, buyers expect direct, conversational answers from AI-driven platforms.
AI agents will start to make purchases (but they're not the only buyer in town).
AI-powered shopping assistants are moving beyond search into actual purchasing. In B2C, early adopters already allow AI agents to place orders within defined rules. In B2B, this will start with recurring purchases, spare parts, and utility-driven orders where speed and accuracy matter more than human preference.
Every seller will get a digital wingman.
Digital wingmen for sellers: AI copilots will support sales teams with insights, targeting, and deal assistance.
Ecommerce management will shift from operations to strategy.
From operations to strategy: Ecommerce managers will shift focus from manual tasks to strategic leadership.
Testing new markets and business models will be easier than ever.
Rapid market entry: AI lowers barriers to testing new markets and business models with localized storefronts and multilingual support.
Data lakes will turn into new services revenue.
Data-driven services: Companies will monetize data lakes through predictive maintenance, self-service portals, and new revenue streams.
B2B Ecommerce Trends 2026 Report
This report captures the developments shaping the future of digital commerce and offers leaders a clear view of what matters most.
If you’re setting priorities for 2026, this is a valuable perspective.
