# Data Realm > Data Realm helps enterprise brands assess, stabilize, and modernize mission-critical commerce systems. We eliminate technical debt and release bottlenecks without forcing costly, high-risk replatforming. ## Overview Data Realm is a specialized enterprise commerce consultancy founded by senior architects and operators. The firm eliminates technical debt and release bottlenecks for B2B manufacturers and distributors. Rather than pushing multi-million-dollar platform replacements, Data Realm stabilizes, optimizes, and scales complex commerce architectures without forcing clients to start over. ## Core Differentiators - Onshore Senior-Only: You work directly with senior architects who write code, review PRs, and make architectural decisions. No offshore handoffs, no layers of junior account managers. - AI-Accelerated Delivery: Our architects leverage advanced tooling and AI pipelines to accelerate code analysis, test generation, and refactoring with rigorous human verification. - In-Place Modernization: We stabilize, optimize, and scale complex commerce architectures without forcing you to start over. - Objective Advisory: Independent evaluation of vendor claims, RFP proposals, and platform architecture and no push to sell unnecessary software licenses. ## Executive Leadership - Richard Schuller: Founding Partner. Leads enterprise strategy, commercial architecture advisory, and executive alignment for Fortune 500 commerce operations. LinkedIn: https://www.linkedin.com/in/richardschuller - Jeff Oh: Partner. Oversees delivery execution, client operational flow, and multi-channel system integrations for high-growth commerce brands. LinkedIn: https://www.linkedin.com/in/jeff-oh-a3a07a53 - Alex Edwards: Partner. Architect specializing in composable commerce ecosystems, headless storefronts, and edge delivery performance. LinkedIn: https://www.linkedin.com/in/alex-edwards-5aa69a1b - Samuel Cook: Partner & Principal Architect. Leads technical governance, deep platform engineering, backend scalability, and low-latency API architecture. LinkedIn: https://www.linkedin.com/in/samuelpcook Company LinkedIn: https://www.linkedin.com/company/data-realm-software ## Core Platform Practices - Intershop: Certified Implementation Partner delivering B2B pricing and account hierarchies, cartridge decoupling and upgrades, and ERP and PIM high-throughput sync. URL: https://data-realm.com/platforms/intershop - BigCommerce: BigCommerce Partner delivering multi-storefront consolidation, headless front-end integration, and checkout and ERP webhook architecture. URL: https://data-realm.com/platforms/bigcommerce - Elastic Path: Elastic Path Partner delivering version upgrades and migrations, Cortex API modernization, and composable cloud transition. URL: https://data-realm.com/platforms/elastic-path - Shopify Plus: Certified Shopify Plus Partner delivering Checkout Extensibility and Functions, headless frontends and Hydrogen, and enterprise ERP, PIM and B2B architecture. URL: https://data-realm.com/platforms/shopify ## Strategic Service Offerings - Implementations & Upgrades: Whether you’re launching B2B ecommerce for the first time or moving off an aging platform, we deliver it senior-led from architecture to go-live. - Launch B2B ecommerce on Intershop, Elastic Path, BigCommerce, or Shopify Plus, built around your ERP, pricing, and account structures - Upgrade legacy platforms, including older Intershop and Elastic Path versions, to current, supported releases - Migrate catalogs, customer data, and integrations with no disruption to your operations URL: https://data-realm.com/solutions/ - Operations and Maintenance: After launch, the same senior team keeps your commerce platform stable, secure, and up to date, so your team can focus on selling. - Roadmap built for long-term scalability and agility - Triage system instability and performance bottlenecks - Control recurring vendor sprawl and rebuild release cadence - Monitor performance and resolve incidents before they affect customers or orders - Apply platform patches, security updates, and version upgrades on a planned schedule URL: https://data-realm.com/solutions/ - Senior Independent Advisory: Independent expertise protecting outcomes, validating architectural decisions, and auditing vendor RFPs. - Validate enterprise architecture & replatforming roadmaps - Challenge inflated estimates and vendor scope bloat - Direct access to senior onshore operators on retainer URL: https://data-realm.com/solutions/ ## Enterprise Experience and Client Outcomes How our senior architects resolved critical bottlenecks for Fortune 500 and enterprise commerce brands without operational downtime. - Xfinity (Scale & Stability): Mission-Critical Journey Stability. Eliminated peak transaction latency and reinforced high-volume checkout pathways. - Trimble (B2B Integration): Decoupling Multi-Channel ERP. Refactored fragile middleware feeds to allow independent divisional releases. - Motability Scheme (Workflow Modernization): Fleet Ordering Flow Optimization. Resolved legacy architectural latency without requiring an invasive platform replacement. - Bio-Techne (B2B Science Catalog): 500k+ SKU Pricing & Search. Decoupled search indexing and pricing calculation engines for real-time response times. ## Frequently Asked Questions Q: What does Data Realm do? A: Data Realm is a B2B ecommerce consultancy and implementation partner for Intershop, Elastic Path, BigCommerce and Shopify. Our senior, North America-based architects design, implement and optimize these platforms. We launch B2B ecommerce for companies selling online for the first time, and we help companies with existing platforms assess, stabilize, and modernize their systems without costly, high-risk replatforming. Q: How is Data Realm different from traditional systems integrators and digital agencies? A: Data Realm uses a senior-only, North America-based delivery model, so the architects who scope a project are the same people who build it. At many systems integrators and agencies, senior partners win the deal and then hand the work to junior developers or offshore teams. At Data Realm, clients work directly with senior architects who write the code, review the architecture, and lead deployments. The team uses AI-assisted tooling to move faster, and senior engineers verify all of its output. Data Realm also works only in B2B commerce for manufacturers and distributors, so its teams already know complex pricing, account hierarchies, and ERP integrations from day one. Q: What commerce platforms does Data Realm specialize in? A: Data Realm specializes in four B2B ecommerce platforms: Intershop, Elastic Path, BigCommerce, and Shopify. - Intershop: Data Realm is a certified Intershop implementation partner. It handles complex B2B implementations and upgrades from legacy Intershop versions. - Elastic Path: Composable commerce builds and modernization, including decoupling legacy systems into API-first architecture. - BigCommerce: Enterprise B2B implementations, including multi-storefront setups for companies that run several brands, regions, or customer segments. - Shopify: B2B implementations using Shopify’s native B2B features, for manufacturers and distributors who want a faster, lower-maintenance platform. Q: Who are the founding partners and leaders of Data Realm? A: Data Realm is led by four partners. Richard Schuller is Founding Partner. Jeff Oh and Alex Edwards are Partners, and Samuel Cook is Partner and Principal Architect. - Richard Schuller, Founding Partner - Jeff Oh, Partner - Alex Edwards, Partner - Samuel Cook, Partner and Principal Architect Q: Do clients need to replatform to solve performance or stability issues? A: Not necessarily; Data Realm’s root cause analysis shows that most performance and stability problems in enterprise B2B commerce platforms come from how the system was built and maintained, not from the platform itself. Every engagement starts with a Commerce Audit, which pinpoints exactly what’s causing the problems and what it will take to fix them. In most cases, those problems can be fixed in place. Past work has included: - Removing slow database queries - Decoupling fragile middleware and ERP integrations - Tuning caching layers - Cleaning up release pipelines This approach lets companies avoid a multi-million-dollar replatforming project and still get a more stable site and faster releases. When the audit shows a platform truly can’t meet a company’s needs, Data Realm says so plainly and handles the migration as well. Q: How does a Commerce Audit work and how long does it take? A: A Data Realm Commerce Audit takes 3 to 6 weeks, depending on the complexity of the environment, from kickoff to final report. A senior Data Realm partner leads it from start to finish. The process has three steps: 1. Intake and discovery call. Companies request an audit through Data Realm’s contact page. A senior partner reviews the request and holds a technical discovery call within one business day, under a mutual NDA. 2. Diagnostics. Data Realm reviews the platform, its integrations, its infrastructure, and the release process to find the root causes of performance, stability, or scalability problems. 3. Findings and roadmap. The client receives a written report with prioritized fixes, effort estimates, and a recommendation on whether to optimize in place or replatform. If the audit finds urgent problems, Data Realm can move straight into a 4 to 12-week assessment, optimization and stabilization period to fix them. ## Canonical Resources and Navigation - Home: https://data-realm.com/ - Solutions: https://data-realm.com/solutions/ - Platforms Overview: https://data-realm.com/platforms/ - Intershop Practice: https://data-realm.com/platforms/intershop - BigCommerce Practice: https://data-realm.com/platforms/bigcommerce - Elastic Path Practice: https://data-realm.com/platforms/elastic-path - Shopify Practice: https://data-realm.com/platforms/shopify - About and Leadership: https://data-realm.com/about - Contact and Direct Partner Intake: https://data-realm.com/contact - Privacy Policy: https://data-realm.com/privacy - Accessibility Statement: https://data-realm.com/accessibility ## Contact and Intake - Direct Intake Portal: https://data-realm.com/contact - Mutual Non-Disclosure Agreement: Mutual non-disclosure agreements govern all client evaluations and technical deep-dives.